How would you feel if one day somebody showed up at your workplace or neighbourhood and started trying to tell everybody that they’re the hottest new thing in town? You don’t have to answer, we already know: you won’t like it. If you follow these three golden rules of Reddit music promotion, you’ll have a much higher chance of success. That means that if you can figure out how to play the Reddit game right, you might find yourself suddenly the owner of a brand new, huge audience. Viral Reddit posts have helped people find jobs, helped non-profits receive donations, helped get children’s medical treatment paid for, and have certainly brought massive attention to specific artists and media. Something going viral on Reddit has the potential to make – or break – a person’s career and, honestly, life in general. It’s mostly the quality of your contribution that decides how your content is received.įurther, as we alluded to earlier, Reddit is wildly popular, with over 300 million users, just as many as Twitter. On Reddit, nobody has more followers or popularity than any other user (for the most part), meaning that something you post has just as much a chance of being seen as any other user’s content. There are a few things that make Reddit a good fit for internet music marketing.įirst, it’s a highly democratic platform.
Why Promote on Reddit?įor those who may not have gotten the memo about the third most popular website on the internet, Reddit is a collection of forums where users can submit content and vote content submitted by others up or down, affecting how prominently it’s displayed. And one slightly less obvious option: Reddit. Naturally, in our day and age, one of the best venues for grassroots music promotion is the internet. Or you can take promotion into your own hands, taking any means you can think of to get the word out there and to get people to give your music a chance. Sure, you can wait around for a manager or label to do all the hard work for you. After years of honing your craft, writing, perfecting, and finally producing a body of work you are proud of and want to share with the world, you have to switch from artist mode to business mode and get down to the nitty-gritty of doing just that: sharing your work with the world.
If you’re a musician trying to make a name for yourself, you know that hustle is just as big a part of the game as making good music in the first place.
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